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Email security is crucial in today's digital landscape, and implementing authentication measures like DMARC, SPF, and DKIM can go a long way in safeguarding your domain. Here's an easy-to-follow guide to ensure your emails are authenticated and delivered securely: 1. Implement DMARC, SPF, and DKIM: Follow these steps for popular email services: Postmark Refer to the instructions provided in this link SendGrid Check the relevant information on their platform. Mailchimp Follow the recommended steps on their platform. 2. Validate Forward and Reverse DNS Records: Make sure your sending domains or IPs have valid forward and reverse DNS records (PTR records). Check resources for each service: Postmark Provides coverage for this aspect. SendGrid  Find the necessary information here Mailchimp Follow the guidelines specified by Mailchimp. 3. Maintain Low Spam Rates: Keep spam rates below 0.3% in Postmaster Tools and consider configuring Google Postmaster for additional insights into

Why Google and Yahoo are modifying the guidelines for email senders Ensuring the proper authentication of your emails has consistently been regarded as a best practice; however, not all senders leverage the available tools to safeguard their emails. This poses a significant challenge, as inadequate email authentication makes it remarkably easy for malicious entities to mimic domains and execute phishing attacks, thereby harming the sender's reputation. Gmail and Yahoo are actively working to shield their users from spam and unwarranted emails. Nevertheless, if senders neglect to adequately secure their systems, leaving them vulnerable to exploitation, it complicates the task of these platforms in maintaining email security. Consequently, Gmail and Yahoo have decided that proper email authentication and adherence to deliverability best practices are no longer optional.  To ensure emails consistently reach the inbox, senders must now comply with key practices for email authentication